adidas Demands Sneaker Boutiques, Big Box Retailers To Pull All Yeezy Product
By now, it’s become global news that adidas terminated its contract with the being formerly known as “Kanye West” after a thorough investigation of the creative’s behavior and remarks. As part of its...
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adidas To Sell Yeezy Footwear In 2023, Saves $302 Million Annually In...
In the public termination of its partnership with the being formerly known as “Kanye West,” adidas made it clear that it owned all of the designs under the Yeezy umbrella. In a recent article by...
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Could This Be The First adidas Yeezy Boost 350 v2 To Release In 2023?
2022 saw adidas officially cut ties with one of their biggest assets, Kanye West, following several anti-semitic remarks made by the artist. And while the brand isn’t legally allowed to make use of the...
View Articleadidas’ Revenue Could Lower By $1.2 Billion If Existing YEEZY Product Goes...
Today, adidas published its financial outlook for 2023. In it, the German sportswear behemoth detailed some of its big bets for the remainder of the year, as well as the impact of its breakup with...
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adidas Projects An Operating Loss Of Over $700 Million In 2023, Hasn’t...
On October 25, 2022, adidas shared that it had severed ties with Ye, bringing an end to the highly-successful adidas YEEZY partnership that began in November 2013. The decision was viewed as...
View ArticleYEEZY MAFIA Is Back, But adidas YEEZY Still Isn’t
Today, after a five month hiatus, YEEZY MAFIA posted on its Twitter account. To the uninformed, YEEZY MAFIA began in 2016 as a group of sneaker resellers located across the globe. Over time, the cohort...
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It’s Official: adidas Is Selling YEEZY Footwear Again
After months of rumors, the adidas YEEZY partnership is back on. Neither the German sportswear brand nor Ye has confirmed the news, YEEZY MAFIA – longtime source of all things YEEZY – has shared the...
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adidas YEEZYS May Be Releasing Again Across UK/Europe Soon
On Thursday, May 11th, adidas took over headlines when news broke that it’d sell YEEZYS again. Today, the German sportswear giant delivered the first glimpse of its plan to liquidate over $400 million...
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adidas Announces Official Yeezy Release Information For 2023
Updated May 19th, 2023: adidas has officially announced release information for upcoming adidas Yeezy footwear beginning on May 31st. In addition to Kanye West being given 15% of the profits in...
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Official Images Of The adidas Yeezy Boost 350 v2 “Carbon Beluga”
After months upon months of rumors, adidas and Ye have finally come to an agreement. And following not long after word of the sub-label’s return, news of adidas Yeezy‘s upcoming June restocks and...
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Official Images Of The adidas Yeezy Boost 350 “Pirate Black” 2023 Release
Pirate Black Yeezys are officially returning. adidas officially announced its full Yeezy footwear line-up as it aims to commence its plans to release existing stock beginning on May 31st. Of the...
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Official Images Of The adidas Yeezy 450 “Stone Teal”
Last week adidas Yeezy practically broke the internet, officially revealing to the world that Ye and the Three Stripes have made amends (at least temporarily). And starting May 31st, the sub-label will...
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Official Images Of The adidas Yeezy Foam Runner “Clay Red”
The Three Stripes isn’t losing much time with its adidas Yeezy liquidation. Rumors that the German brand was teaming up with Ye to sell remaining Yeezy inventory began to circulate in February, but was...
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The adidas Yeezy Foam Runner MX Reveals Hits Of “Azure”
As the 3-Stripes unloads the remnants of its Yeezy inventory, the sneaker ecosystem has been flooded with both new and returning styles from underneath the collaborative banner. Alongside the Zebra...
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The adidas Yeezy Boost 350 v2 “Granite” Is Finally Releasing
From the Foam Runner “MX Azure” to the Yeezy 450 “Stone Teal,” adidas Yeezy‘s upcoming slate of releases is chock-full of offerings we thought would never see the light of day. It appears that even the...
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The Draw For The adidas Yeezy Boost 350 v2 “Onyx” Is Now Live
adidas is now beginning to roll out its release plans for its Yeezy footwear, doing so through the adidas Confirmed App via Draw. Currently, the “Carbon Beluga” Yeezys and the Yeezy 350 “Onyx” are...
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This Unreleased Yeezy Foam Runner Bears A Close Resemblance To The “Stone Sage”
After officially coming to an agreement back in May, Ye and adidas very quickly released their first installment of unreleased Yeezys. That, however, was surely just a small fraction of the $1.2...
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Foot Locker Rumored To Begin Sale Of adidas Yeezys In August
Updated July 18th, 2023: In addition to releasing at Foot Locker, adidas Yeezy footwear will also be available at partnering sneaker boutiques. More details to come. – adidas cut ties with the being...
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The adidas Yeezy Slides “Slate Grey” Is Expected To Release On August 22nd
adidas Yeezy Slides took a six month hiatus due to the fallout between Ye and the Three Stripes, but the silhouette’s presence never waned. Other competitors have released their own versions of...
View ArticleFull List Of adidas Yeezy Releases Expected In August 2023
adidas Yeezy footwear is returning to retailers (sneaker boutiques and Foot Locker) beginning in August. After reports of Foot Locker releasing Yeezy footwear next month, independent retailers have...
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